THE IMPACT OF MODERN COMMUNICATION TOOLS ON PROJECT IMPLEMENTATION IN SOFTWARE HOUSES OF PAKISTAN

Abstract

This research investigates the Impact of Modern Communication Tools on Project Implementation in Software Houses of Pakistan. There are many studies conducted on communication tools in projects but very few studies are done on modern communication tools in software houses of Pakistan. The study found 4 independent variables of modern communication tools that are communication planning, communication skills, information technology, and project timeline. Conceptual framework and hypothesis are made due to study of literature review. This research is quantitative research which follows logical approach. This research used primary data. The sample size for this research is 357 calculated from Rao Soft. A questionnaire has been designed for data collection which includes 20 Likert scale agreement questions. SPSS 20 has been used for this research. Firstly pilot testing has been done to check the reliability of questionnaire by sending it to 38 professionals of Software House and analysed on SPSS 20 which give Cronbach's Alpha value 0.876 that shows continue the research with the same questionnaire and then it is sent for complete data collection. Statistical analysis has been done by using multiple regression technique that includes Model Summary. Analysis of coefficient and correlation has been done on collected data which is gathered with the help of questionnaire and this analysis accepted all hypotheses. Correlation analysis also shows the strong positive relationship among variables. The results of this research show that Impact of Modern Communication Tools in Software Houses of Pakistan has a significant impact on Project Implementation and by conducting proper communication planning, communication skills, information technology, and project timeline of candidate for project team will increase the success rate for projects.